Step 1, 2 to 4 weeks
Better Insights
Find the potential in your business
We analyse your numbers, your costs, your competitors and your guests or customers.
You get: A clear picture of your profit potential: where the money is made and where it leaks away.
More about Better InsightsStep 2, plan within 2 weeks
Better Performance
A concrete improvement plan
We turn the analysis into a concrete improvement proposal, from quick wins to strategic choices.
You get: A plan that sets out, for each action, the priority, the effort needed, who is responsible and the expected effect on your profit.
More about Better PerformanceStep 3, ongoing
Better Results
Execution with specialists, if you want it
If you want help carrying out the plan, I bring in specialists in operations & finance, marketing, sales, AI and exit preparation.
You get: Measurable goals for margin, costs and revenue, results we track every month and an approach we adjust where needed.
More about Better Results
Three steps to more profit
Each step has a fixed deliverable and one goal: higher returns, lower costs and less waste. You know in advance what you get and how long it takes, and after each step you decide whether we continue.
What could be better in your business?
Choose your sector and your goal. Recognise the challenges, discover what we look at, and see the expertise we bring in.
1 Your sector
2 Your goal
You may recognise this
- Occupancy is good, but there's not much left at the bottom line.
- A big share of my bookings comes through platforms that charge high commission.
We put your profit and loss account next to those of similar businesses and show where your margin is leaking away.
What we look at
- Occupancy and RevPAR
- Staff cost per room or cover
- Share of direct bookings
- Margin per guest
Who we bring in
- Operations & finance
- Sales
- Marketing
Focus the biggest resultUP Events: from busy to profitableDiscuss this with RichardWhat a guest visit tells me about your margin
Your figures show what happens. A visit shows why. I book, arrive and pay like any guest (with a service firm, I ask for a quote) and link every moment to a number in your accounts.
Moment 1: Booking
I book the way your guests do: through Google, a platform or directly. I count the steps and see who takes a commission.
The number behind it Share of direct bookings
Moment 2: Arrival
I visit on an ordinary weekday and look at occupancy, staffing and the first impression, and at how well they match.
The number behind it Occupancy
Moment 3: Ordering or checking in
I note what I am offered and what I am not: the upgrade, the extra, the dessert. That is where your margin per guest is made.
The number behind it Margin per guest
Moment 4: The bill
I note how many people serve me and how long the bill takes. That says more about your staffing costs than the rota does.
The number behind it Staff cost per guest
Moment 5: The review at home
Afterwards I score the visit the way a guest would, and compare it with your reviews and your competitors'.
The number behind it Repeat visits
Then I put it next to your figures and your competitors'. How Better Insights works
Five disciplines under one roof
For the execution, the right specialist for every question, working from the same plan towards the same goal: more profit.
Operations & finance
Cost prices, purchasing, staffing and processes, and a clear view of where your margin is made.
Marketing
Positioning, target groups, visibility, and attracting and keeping the right customers and guests.
Sales
A stronger commercial approach, making more of sales opportunities and growing revenue that pays.
AI implementation
Choosing the right tools and helping your team bring them in and use them every day.
Exit preparation
Improving performance, structure and value ahead of a sale or succession.
Advice from an owner, not an agency.
I built my own hospitality and events business, so I know staff, purchasing, seasons and margin from the inside. That's why I look at your numbers the way you do: as an owner.
Numbers, guests and market in one analysis
I combine your profit and loss account with my own visit and a comparison with your competitors.
Fixed steps, and you decide after each one
Every step has a fixed deliverable and lead time. You are never locked in.
One person who keeps the overview
I stay your point of contact, even when specialists join in.
How we work
You know up front what you get
Every step has a fixed deliverable and lead time. No projects without an end.
You decide after every step
You are never tied in. After Better Insights you decide whether we carry on.
Your numbers stay yours
We treat everything you share in confidence, and use it only for your analysis.
One point of contact
Richard keeps the overview, even when specialists join in.
Curious what your business could gain?
Thirty minutes, no obligation. Afterwards you know where your business can earn more.
Making your business better. That's what I stand for.